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Overnights: Cricket on Sony MAX bowls out rivals

The ongoing cricket between India and Sri Lanka gave Sony MAX a surge in UK ratings yesterday, according to exclusive data obtained by BizAsiaLive.com .

The fourth One Day International, which was aired between 10:00 and 18:00 attracted 17,300 viewers – peaking at 31,700 viewers. Its average share stood at 0.9%, more than ZEE Cinema, Rishtey Cineplex, B4U Movies and Star Gold put together.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.