Overnights: Cricket & premiere of ‘Section 375’ boosts Sony MAX in UK

Sony MAX proved a huge ratings winner on Saturday with its coverage of the second Twenty20 match between Pakistan and Bangladesh, according to exclusive data obtained by BizAsiaLive.com.

Sony MAX fetched a share of 0.11%, same as sister channel, Sony Entertainment Television. The two channels were placed in third place after Colors with 0.19% and Star Plus with 0.13%.

The cricket coverage of the match at 08:45 attracted 20,500 viewers, with another 42,600 viewers at 10:45. The movie premiere of ‘Section 375’ at 21:00 with 19,600 viewers.

Sony MAX was by far the most watched Asian movie channel on Saturday in UK. Sony MAX 2 registered a share of 0.04%, followed by ZEE Cinema and B4U Movies with 0.03%, Colors Rishtey and Star Gold with 0.02%.

Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.