Overnights: Cricket keeps Sony MAX ahead of ZEE Cinema in UK

The battle between Bollywood movie channels in the UK intensified on Thursday with Sony MAX staying ahead of ZEE Cinema, according to exclusive data obtained by BizAsiaLive.com .

Sony MAX’s coverage of the India V Sri Lanka cricket seems to be paying off for the channel, with an average 15,000 viewers tuning in between 04:45 – 12:58 yesterday. Its audience peaked to 38,400 viewers. The highlights package at 19:00 delivered 4,800 viewers. Movie ‘Lootera’ at 12:58 attracted 2,000 viewers.

ZEE Cinema’s daytime average hovered around the 1,000 mark with only ‘Bewafaa’ starring Akshay Kumar and Kareena Kapoor Khan, bringing in 1,400 viewers at 15:40.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.