With the World Cup 2014 taking a break for two days, the ratings on Star Plus in the UK last night saw a slight reprieve, however, Colors continued to shed viewers, according to exclusive data obtained by BizAsia.
Shows such as ‘BeIntehaa’, ‘Rangrasiya’ and ‘Uttaran’ that were regularly attracting over 40,000 (average) viewers each night, have seen audiences fall below 10,000 viewers in the last few days. Beside the World Cup, Ramadan and the warm weather could be factors in the decline but surprisingly, rival channel, Star Life Ok has added viewers – overtaking certain timebands last night in UK.
Colors’ most popular original show was ‘Uttaran’ at 22:00 with 15,900 viewers, followed by ‘BeIntehaa’ with just 9,300 viewers tuning in and ‘Rangrasiya’ at 21:30 attracting even less, with just 8,100 viewers. Other primetime shows on Colors delivered the following audiences last night: ‘Sasural Simar Ka’ at 19:30 with 3,300 viewers, ‘Balika Vadhu’ at 20:00 with 6,400 viewers and ‘Madhubala’ at 20:30 with just 300 viewers.
In comparison, Star Plus continued to dominate with ‘Mahabharat’ up on its audience with 157,000 viewers at 20:30, followed by ‘Diya Aur Baati Hum’ at 21:00 with 127,600 viewers and ‘SaraswatiChandra’ at 19:30 with 110,100 viewers.
Rishtey has also recently witnessed a decline in ratings due to schedule changes. The biggest attraction on the channel last night was ‘Laagi Tujhse Lagan’ with 47,300 viewers at 19:30, followed by ‘Parichay’ with 35,900 viewers and ‘Na Bole Tum Na Maine Kuch Kaha’ raked in 32,300 viewers at 19:00. New show ‘Meri Aashiqui’ at 20:30 could only manage 27,700 viewers.
Star Life Ok had a better night of late with ‘Ek Boond Ishq’ at 20:30 attracting 22,300 viewers, followed by ‘Tumhari Paakhi’ with 21,00 viewers and ‘Savdhaan India’ raked in 17,500 viewers at 22:30. Overall, Star Life Ok had a bigger audience than Colors between 20:00 and 23:00 last night.
Above data is an overnight rating supplied by Attentional and may change slightly after consolidated figures become available in seven days from BARB.