Overnights: Colors new schedule off to slow start

'Shakti' on Colors
‘Shakti’ on Colors

Colors’ new weekday schedule, which kicked off last night, failed to ignite any instant spark but showed some sign of growth in the early primetime slots, according to exclusive data obtained by BizAsiaLive.com.

The most watched show on the channel was ‘Ishq Ka Rang Safed’ in its new slot of 19:30. It was watched by 14,000 viewers – peaking at 18,900 viewers. This was followed by ‘Krishndasi’ at 21:30 with 11,000 viewers and new show ‘Shakti’ at 20:00 pulled in 10,300 viewers. ‘Swaragini’ at 21:00 raked in 8,500 viewers and ‘Udaan’ at 20:30 with 6,100 viewers.

&TV witnessed a spike in its ratings with the repeat telecast of ‘Bhabi Ji Ghar Par Hain’ at 22:30 with 49,000 viewers, while the original telecast at 20:30 pulled in 28,600 viewers. ‘Begusarai’ was leading original show with 31,700 viewers at 22:00. ‘Gangaa’ at 20:00 was watched by 29,100 viewers.

On Star Plus, ‘Saathiya’ was back in the lead with 140,400 viewers, followed by ‘Yeh Hai Mohabbatein’ at 19:30 with 129,000 viewers and ‘Mere Angne Mein’ at 18:00 with 119,200 viewers. Earlier in the day, ‘Meri Bhabhi’ at 13:00 was watched by 53,400 viewers, followed by ‘Mahabharat’ at 14:00 with 46,500 viewers and ‘Ek Hazaaron Mein Meri Behna Hai’ first epiode with 45,200 viewers.

On Rishtey, ‘Thapki’ remained top with 73,800 viewers, followed by ‘Phulwa’ at 19:00 with 55,900 viewers and ‘Madhubala’ at 19:30 with 50,900 viewers.

On Hum TV, ‘Mann Mayal’ could only manage 36,100 viewers at 20:00, followed by ‘Mohabbat Rooth Jaye To’ at 21:0 with 14,400 viewers and new show ‘Khwab Saraye’ at 22:00 with 3,000 viewers.

On Geo TV, ‘Shaam Dhalay’ took lead with 4,100 viewers, followed by ‘Devrani Jethani’ at 22:00 with 3,400 viewers.

Above data is an overnight rating supplied by Attentional ��� and may change slightly after consolidated figures become available in seven days from BARB.

Overnight ratings on BizAsia powered by House Of Advertising
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