Colors’ new weekend programming made headway in UK ratings on Sunday, with the channel taking the No.1 position on Sunday, according to exclusive data obtained by BizAsiaLive.com .
Colors’ delivered a share of 0.09% with ‘Divine Destination’ at 13:30 attracting 55,200 viewers, followed by ‘Naagin 3’ at 12:30 with 34,600 viewers and ‘Dance Deewane’ at 21:00 with 9,400 viewers.
ZEE TV stayed strong at No.2 with a share of 0.07%. ‘Secret Superstar’ at 15:00 pulled in 22,100 viewers, followed by ‘DID Lil Masters’ at 20:00 with 14,500 viewers.
Sony MAX dominated the movie genre with a share of 0.06% with premiere of ‘Hichki’ leading the ratings.
Hum TV fetched a share of 0.05% with ‘Rehai’ topping the ratings with 40,100 viewers. Sony Entertainment Television and &TV also raked in a share of 0.05%.
Star Plus mustered in a share of 0.04%.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.