'Cloud 9' boosts Zing's afternoon rating yesterday

'Cloud 9' boosts Zing's afternoon rating yesterday
'Cloud 9' boosts Zing's afternoon rating yesterday

Zing’s innovative local production, ‘Cloud 9’ did well in the ratings yesterday by boosting the 16:30 slot, according to exclusive UK data obtained by BizAsia from Attentional.

The drama, which has had a slow start showed signs of picking up with 21,300 viewers tuning in at 16:30 – peaking at 33,200 – the biggest audience the show has got since it launched last month. The other slots (18:30 and 22:30) did not do as well with only a few hundred viewers tuning in. The early 10:30 repeat was watched by 2,700 viewers.

Zing’s most watched programme of the day was the music playlist show ‘Pure Bollywood’ at 16:00 with 23,600 – peaking at 33,200.

On market leader, Star Plus, ‘Saathiya’ was on top with 191,400 viewers tuning in at 19:00, followed by ‘Pyaar Ka Dard Meetha Meetha Pyaara Pyaara’, which got 166,100 viewers. In third was ‘Yeh Rishta Kya Kehlata Hai’ with 136,500 viewers switching on at 21:30. Others were ‘Yeh Khamoshiyan’ (131,600), ‘Kaali Ek PunarAvtar’ (121,700), ‘Ek Hazaaron Mein Meri Behna Hai’ (117,800), ‘Diya Aur Baati Hum’ (106,300) and ‘Veera’ slumped to a new low with just 77,800 viewers watching the show at 22:30.

On Star Life Ok ‘Devon Ka Dev Mahadev’ 67,900 viewers tuned in at 20:00 – making it the most watched show on the channel. It was followed by ‘Savadhaan India’ at 22:30 with 30,000 viewers. ‘Welcome’ at 22:00 had 27,000 viewers.

Rishtey’s most watched show last night was ‘Jaane Kya Baati Hui’ at 19:00 with 69,700 viewers.

Above data is an overnight rating and may change slightly after consolidated figures become available in seven days from BARB.