Market leader took a tumble in UK ratings again on Saturday, with B4U Movies, Hum TV and New Vision TV overtaking the old rival, according to exclusive data obtained by

B4U Movies led with a whopping share of 0.15%. Its top film was ‘It’s Entertainment’ at 17:00 with 31,200 viewers, followed by ‘Gunaah’ at 14:00 with 30,100 viewers and ‘Fitoor’ at 20:00 with 17,000 viewers.

Hum TV was at No.2 with another high share of 0.14% with ‘Adhan-e-Isha’ pulling in 87,900 viewers, followed by ‘Rehai’ at 20:00 with 63,600 viewers and ‘Saturday Night Special’ with 51,500 viewers.

New Vision TV crossed a share of 0.07%, followed by Star Plus with 0.05%, Sony Entertainment Television with 0.04%, ZEE TV with 0.03% and Colors with 0.01%.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.