Star Plus’ last minute change to its schedule to broadcast a special show featuring Bollywood superstar, Aamir Khan turned out to be the right move.
According to exclusive data obtained by BizAsia from Attentional, ‘Nayi Soch Ki Talaash Aamir Ke Saath’ had an audience of 195,700 last night between 20:00 – 21:00. Incidentally, the slot had a similar audience to what it is used to when ‘Iss Pyaar Ko Kya Naam Doon’ and ‘Ek Hazaaron Mein Meri Behnaa Hai’ air.
Comparatively, data for Star Plus in the same slot (60 mins) on Monday (26th November) was 193,500, on Tuesday (27th November) was 200,600 and Wednesday (28th November) was 230,700.
‘Nayi Soch Ki Talaash Aamir Ke Saath’ was added to the schedule to coincide with the release of Khan’s new film ‘Talaash’, which hits cinemas this weekend.
Above data is an overnight rating and may change slightly after consolidated figures become available in seven days from BARB.