Online ethnic marketing firm celebrates a year

Indoor Media, the UK’s first online sales specialists targeting the British Asian community, celebrated its first anniversary on July 7th 2008.

Since the company’s launch, its number of unique users has tripled, making it a highly effective online approach for advertisers to directly target the affluent British Asian community.

The company, which was set up by Murly Tiwari and Jay Rai, now has 850,000 unique British Asian users, representing almost half of all UK online Asian adults.

With high-earning British Asians being predisposed to aspirational brands, advertisers like Mercedes, iPhone and Barclays have sought out the services of Indoor Media and have found the results to be both effective and lucrative for their business. The network has also been used by public sector organisations National Blood Service, Diabetes UK, and Food Standard Agency to reach this demographic.

Paul Capleton, Account Director for Daimler Chrysler, says: With Indoor Media’s expertise in targeting this hard to reach audience, we were able to deliver a successful campaign. We expect to continue communicating to this lucrative audience via Indoor Media.”

Murly Tiwari, Managing Director of Indoor Media comments, “We have accomplished so much in this first year. There are numerous sales networks and advertising representation businesses, but we are the first dedicated central point of contact for national and international brands who want to target British Asian consumers via the web.”

Jay Rai, Sales and Marketing Director, Indoor Media adds, “Mainstream advertisers are learning that by making subtle changes to the message to reflect the audience, they can achieve better results and Indoor Media is helping them reach those audiences directly. After achieving so much in our first year, we are confident that the next year is going to be even more successful, for both us and our clients.”