Online advertising agency Indoor Media continues to grow from strength to strength.
It remains one of the UK’s leading specialist online advertising sales house providing cost effective, audited and responsive brand advertising solutions for advertisers wanting to tap into the lucrative South Asian audience.
Recent research has shown consumers are now spending more time online than they once spent with traditional media like radio, TV and newspapers.
Historically to reach Asian audiences advertisers would use ethnic TV, radio and press, however online has become an effective tool.
Its one of the fastest growing advertising mediums with spend up 21% and expenditure growth to 1,682 million in the first half of 2008, according to IAB.
Over 55% of Asians have access to the Internet and out of them 83% have broadband. Asians spend on average 4.5 hrs more online than any other ethnic group and consume on average a third less mainstream media.
Indoor Media is owned and managed by media veterans combining 30 years in online media.