Multi Screen Media India has ended its long-term alliance with MediaCom to award the work to OMD India.

According to sources close to the development, the size of the account is pegged to be in the region of Rs 500-600 million.

In a report on IndianTelevision, sources confirm that OMD India will be handed over the new charge from 1st February. While OMD India will hold the fort expertise across all media platforms, the outdoor platform would be handled by Media Circle.

The Multi Screen Media banner includes Sony Entertainment Television Asia, MAX, Pix and SAB TV under its umbrella.