Ofcom has today unveiled the product placement logo (pictured), which will appear on UK-produced programme from later this month.

The logo will appear for three seconds at the start and end of programmes, and after any advertising breaks.

Product placement will be allowed in UK television programmes for the first time from Monday 28th February 2011. This follows the Government۪s decision to allow product placement in UK TV programmes, as a result of changes to European broadcasting legislation.

Product placement will be allowed in films (including dramas and documentaries), TV series (including soaps), entertainment shows and sports programmes. But it will be prohibited in all children۪s and news programmes and in current affairs, consumer advice and religious programmes made for UK audiences.

The requirement to signal it in UK-produced programmes is set out in law, and will be reflected in Ofcom۪s Broadcasting Code.