Ofcom has rapped Freeview channel, Party for broadcasting inappropriate content during daytime hours on its Asian adult show ‘Masti Chat’.
The presenters generally dress and behave in a flirtatious manner while encouraging viewers to contact the PRS numbers. Ofcom received a complaint that this material contained adult content that was too strong to be shown at 06:45 in March this year.
Ofcom noted that the female presenter wore blue knee high socks, gold knickers and a blue bandeau top. She was lying down on her back, with the camera angle pointing down her cleavage. Her breasts were not adequately covered and we noted that at various points during the broadcast she: stroked her breasts and thighs; gyrated her hips; and occasionally had her legs wide open (albeit away from camera) throughout.
Ofcom considered the material raised issues warranting investigation under BCAP Code Rule 32.3, which states: “Relevant timing restrictions must be applied to advertisements that, through their content, might harm or distress children of particular ages or that are otherwise unsuitable for them.”
In Ofcom’s view, the revealing clothing, the manner in which the presenter stroked and touched her body and the position she adopted, were intended to be sexually provocative in nature and the broadcast of such content was not suitable to advertise daytime chat. In light of this behaviour and imagery, Ofcom concluded that this material was clearly unsuitable for children.
Taking into account the factors above, Ofcom concluded that relevant timing and scheduling restrictions were not applied to the broadcast so as to offer adequate protection to children. This broadcast was therefore in breach of BCAP Code Rule 32.3.