Shutterstock

With radio competing against digital services like Spotify, Apple Music and traditional physical formats such as CDs, live radio listening remains the most popular audio listeners tune into.

Research from TouchPoints indicates that listening to live radio accounts for three-quarters (75%) of all audio time across the week (with 71% to live radio on a radio set). But although live radio is still the single largest audio source for 15-24 year-olds, it accounts for only 36% of their audio time, with streamed online music accounting for 29% (compared to 8% for all adults).

Among over-44s, live radio on a radio set accounts for 84% of their audio time.