Ofcom: Commercial radio revenues grew & TV revenues fall in 2017

6

Despite challenging times, UK commercial radio stations remained resilient in terms of revenues, while commercial television stations suffered, according to a new Ofcom report published today.

Commercial radio revenues grew by 1% in real terms between 2016 to 2017, to £557m, compared to a decline of 3.5% in 2017 for commercial television revenues. This was driven by real-terms increases of 1% in national advertising revenue, to £285m, and 2% in
local commercial advertising revenues, to £141m. The largest five groups accounted for 89% of total revenue, the same proportion as in 2016.

The motor sector had the highest recorded expenditure on radio advertising in 2017, accounting for 14% of total spend, followed by the finance and entertainment, and leisure industries, both of which accounted for 11% of total expenditure.81 The largest real-terms growth was in expenditure by online retailers, which grew by 73% year on year in real terms, indicating that radio advertising has grown in relevance, even for those retailers with a significant online presence.

Total radio advertising expenditure accounted for 3.1% of total UK advertising expenditure in 20178 (equivalent to 4.7% of display advertising spend), a slight increase from 3.0% in 2016. Overall, total radio advertising expenditure grew by 2.4% in real terms between 2016 and 2017, compared to a real-terms decline of 5.7% for TV and a decline of 11.6% for news brands.

Latest From Related Articles

Overnights: Sony TV tops Sunday ratings in UK

Overnights: ‘Koffee With Karan’ opens amongst top shows in UK on Sunday

Sony TV UK cleared by Ofcom over ‘Pehredaar Piya Ki’ controversy

Leave Comment

Please enter your name here
Please enter your comment!