Bengali channel, NTV has been rapped by Ofcom for a sponsor tag during ‘Boshonto Batashe’ last December.
Ofcom noted that the credit for the client included on-screen text. Ofcom therefore considered this sponsorship credit raised issues warranting investigation under Rule 9.22(a).
The broadcaster acknowledged that the sponsorship credit was in breach of the Code, apologising for the text.
Ofcom said between April 2013 and September 2014, it recorded a total of 20 breaches of the Code against NTV for material broadcast on the channel during the period May 2012 to June 2014, including 15 breaches of rules in Section Nine of the Code (Commercial References in Television Programming), five of which were breaches of Rule 9.22. These breaches led to Ofcom recently recording a Finding of a breach of Licence Condition 17(2) having concluded that there continues to be a systemic problem with its compliance procedures. Ofcom has put the Licensee on notice that it will consider NTV�۪s breach of Licence Condition 17(2) in relation to the failings of its compliance procedures for the imposition of a statutory sanction.
Ofcom warned NTV should take urgent steps to ensure the compliance of its sponsorship credits and Ofcom will continue to monitor its performance.