Nokia confirmed as sponsor for UK AMA

Raj Baddhan

Senior Editor

Nokia on board for 'UK AMA'
Nokia on board for 'UK AMA'

Nokia has jumped on board as the presenting sponsor for this year’s Lebara Mobile Asian Music Awards (UK AMA).

Nokia is the presenting sponsor for the UK AMA�۪s ��Unsigned’ Competition, a talent search launched last month with the aim of finding the next breakthrough artist from the international South Asian community.

The ��Nokia Unsigned�۪ winner will be given the opportunity to perform at this special event, in front of a capacity crowd at Wembley Arena. In addition, the ��Unsigned�۪ winner will win a much coveted production deal with a leading UK record label, allowing the new talent to record music professionally with some of the country�۪s hottest producers.

John Nichols, Head of Marketing, Nokia UK commented: ���We are delighted to support the search for a new South Asian music star with the Nokia Unsigned Award. It�۪s an exciting and life-changing opportunity for the winner.�۝

Abs Shaid, Founder and CEO, Lebara Mobile Asian Music Awards said: ���I am proud that a global brand such as Nokia has partnered with UK AMA this year. It is a testament to the event and the Asian music industry that we have come this far in the last 10 years. We are excited to work with both Lebara Mobile and Nokia in making this year�۪s event a spectacular celebration. ��Nokia Unsigned�۪ is a new and exciting element to the show and one which we hope will identify and showcase some of the stars of the future.�۝

The UK AMAS is now in its tenth year and takes place at Wembley Arena on Thursday 25th October.