To avoid any spoilers and negative comments by ruthless critics, it is being reported that press screenings of ‘Toilet: Ek Prem Katha’ will only take place on Friday -on the day of the film’s release.
Deccan Chronicle reports that ‘Jagga Jasoos’ and ‘Jab Harry Met Sejal’ recently followed the same policy, with no critics reviews until the day of the release.
A producer told the publication, “It is the new trend, rapidly catching on in Bollywood, and we are all for it. The decision to not screen Toilet… for critics until Friday was taken by Akshay and we concurred happily, In fact, some production houses like Fox Star and Yash Raj Films have followed the no press screening until Friday policy for years. Now, other production houses are following the same pattern.”
‘Toilet: Ek Prem Katha’ releases at cinemas this weekend.