Nimbus to announce telecast partner next week

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Indian production house Nimbus are on cloud 9 today after bagging the worldwide terrestrial, satellite, DTH, Internet and radio rights for all upcoming India cricket matches played over the next four years.

The deal, which is yet to be signed with the BCCI takes place on Tuesday 21st February. A day after that, on Wednesday, Nimbus’ Chairman Harish Thawani will announce the telecast partner.

Thawani is not saying much, except that an announcement will be made on 22nd February, after the deal has been ratified by the full working committee of the BCCI. What Thawani has said is that Nimbus might seek tie-ups with other networks, and that might also involve a joint venture.

Asked ZEE Sports EVP Himanshu Mody if Nimbus’ acquisition today was a good buy; “We think it’s way too high.”

Whether ZEE would negotiate with Nimbus to get Indian cricket, Mody says, “Let’s see how things pan out over the next two to three days and what exactly they (Nimbus) think of doing. But we’ll try to get some (Indian) cricket on ZEE Sports.”

ZEE Telefilms vice-president Ashish Kaul said, “It would be up to Nimbus to decide whom it would like to enter an agreement with as it does not have a telecast platform. We would be very happy if they would like to partner with ZEE.”

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