Nikhil Madhok & Sumanta Bose elevated at Star India

Star TV India has elevated Nikhil Madhok and Sumanta Bose in their positions at Life Ok and Star Jalsha respectively.

Madhok, who has been heading Star Plus marketing, will now become Business Head of Life Ok, while Bose, who has been looking after marketing of Bengali channels Star Jalsha and Star Jalsha Movies, will become Business Head of the Jalsha cluster.

���I am happy to announce important changes at two of our key businesses, Life OK and Jalsha. Madhok will take on the role of business head, Life OK, a brand that has now become a serious contender for leadership in the Hindi GEC space. In his new role, Nikhil and team�۪s mandate will be to focus on breakthrough innovation on both the content and brand fronts, which will game change the business and take Life OK strongly towards its ambitious goals,�۝ Star India COO Sanjay Gupta said.

���Sumanta and team are tasked with breaking their own records and keeping the scorching pace of growth unaltered,�۝ Gupta said. ���Both Madhok and Bose have given evidence of their well-honed marketing and strategic skill sets in their marketing roles and I am confident they will drive an aggressive growth agenda for their respective businesses. These appointments are in line with our endeavour and commitment to provide growth opportunities to our people and help build meaningful careers at Star.”