News18 has launched its official mobile app, which will provide its service in 11 languages.
The app, which will provide news and live TV in English, Hindi, Bengali, Marathi, Gujarati, Kannada, Tamil, Malayalam, Telugu, Punjabi, and Urdu, is available in Android and Apple stores immediately in India.
Network18’s Chief Product Officer Avinash Mudaliar said, “Personalisation of consumption is one of the most powerful tools in advancing audience relationships. To that effect, the News18 app allows effortless switching between text and video formats and between languages of one’s choice. With increasing data speeds driving video consumption across social and regional strata, it is designed for an on-the-go audience with features such as Live TV and offline reading, to provide readers a chance to bookmark an article and go back to it later at their convenience. It includes other such features which will make the news-viewing experience more engaging and compelling for the audience.”
Network18 Digital CEO Manish Maheshwari said, “We are seeing an unprecedented rise in smartphone penetration among Indic language audience across the country. This app allows users to personalise news consumption to their native language and also watch live TV simultaneously. This is a first-ever Digital service in India providing the option to choose from any of the 11 major Indian languages and 16 live TV channels to consume credible content from a trusted brand in journalism on a device of one’s choice.”