TV18’s UK news channel, News18 India is planning to expand its presence in the UK market by launching on cable platform, Virgin Media.
Rumour has it that News18 India will be launching next week in a deal finalised by its distributor IndiaCast, which control Colors and Rishtey in UK. BizAsia did try getting a response from IndiaCast, however was unsuccessful at the time of publishing this article.
News18 India launched in July on the Sky Digital platform as a free-to-air channel. By extending the reach of News18 India to Virgin Media, the broadcaster is hoping to make an impact in the UK ratings. According to latest weekly reach, the channel attracts just 33,000 (29th September) – sitting behind Al Jazeera English, ARY News, Aaj Tak and Geo News.