News18 in breach for exceeding advertising limit

News18 India
News18 India

The media regulator Ofcom has found News18 India in breach for broadcasting more than the permitted advertising allowance.

During its routine monitoring of COSTA compliance, Ofcom found four instances when the broadcaster breached Rule 4 of the Code on the Scheduling of Television Advertising (���COSTA�۝).

– 13 September 2013, 15:00 clock hour ��� overrun of 35 seconds
– 27 September 2013, 14:00 and 16:00 clock hours ��� overruns of one minute and 20 seconds, and one minute and 15 seconds respectively
– 29 September 2013, 17:00 clock hour ��� overrun of one minute and 10 seconds

TV18 said it has now put in place increased compliance checks to avoid this kind of mistake in the future. The Licensee also assured Ofcom the incidents were due to a technical error rather than an intention to exceed the maximum allowance permitted by COSTA.

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