The branding of ZEE Network’s youth orientated channel ZEE Next has officially been revealed.

ZEE Next will be the second general entertainment channel (GEC) in the ZEE bouquet beside ZEE TV, the current flagship service. ZEE Next will carry the tagline “Dil Wahi, Dhadkan Nayi”.

ZEE Next business head Punit Goenka said, “Keeping in mind ZEE Next’s positioning and popular consumer feedback, we have finalised this logo through a rigorous selection process. The logo resonates the attributes of the channel namely, young, fresh and contemporary and hence the choice of the colour.”

He added, “The tagline, ‘Dil Wahi, Dhadkan Nayi,’ has an emotional connect. We have tried to bond with our loyal audiences of ZEE TV by giving a younger treatment to the traditional stories that they have been seeing in the past.”

In the past, ZEE Network officials have said they are looking at launching ZEE Next in the UK depending on the response it receives from viewers in India.

Its already been confirmed that ZEE Network UK will first launch its radio channel ZEE Radio, followed by the spiritual and religious service ZEE Jagran.

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