The Asian music TV space here in the UK is all set to heat up in the coming months.
The four existing music channels – B4U Music, ZEE Music, Aag and The Muzik will face stiff competition from a new contender Enter 10, which has confirmed it will launch “early 2008”. Currently Enter 10 is in the Sky Digital application process. When it launches the channel aims to tap into the same audience as its rivals listed above.
Enter 10’s programming will consist of Hindi music from films and non-film albums, along with music events and original programming. Unlike B4U Music and ZEE Music UK, the new channel will also present old film music from various eras between the 1960s to the 1990s. Not only that, Enter 10 promises to bring a fresh angle to Indian Music from Indipop to Bhajans(religious) to remixes, raga and rock.
Before the launch of Enter 10, we could see the arrival of STAR’s music offering Channel [V] which has been contemplating a UK launch for the past few months. Music India, owned by Sangeet Bangla Network Private Limited is planning to expand too with a UK launch on the anvil. A timeframe of two months has been specified by a source close to BizAsia.co.uk.