The trailer of upcoming Pakistani film ‘Janaan’ will be unveiled exclusively at Arijit Singh concerts across the UK next month.
The film is co-produced by Munir Hussain, who is behind the popular food franchise, Pepe’s Piri Piri Group. Incidentally, Pepe’s Piri Piri is also a sponsor of the Arijit Singh shows in the UK. A Facebook post by Hussain earlier today said, “Powered by Pepe’s….. New trailer of Janaan to play at all Arijit Singh concerts. Imran Kazmi and the team have worked so sincerely and passionately on Janaan and deserve all the recognition, positive energy and love coming their way. So proud of you and with you all the way!”
The teaser trailer of ‘Janaan’ was unveiled spectacularly in the UK during India v Pakistan’s T20 World Cup match on Sky Sports in March. The latest marketing strategy once again gives Pakistani cinema a huge push in a unique way.
‘Janaan’ stars Armeena Rana Khan, Ali Rehman and Bilal Ashraf. Bollywood music duo, Salim Sulaiman and Ahmed Ali have composed the music for ��Janaan�۪.
‘Janaan’ is being released by ARY Films in Pakistan and B4U Pictures internationally.