New ethnic media agency launched in UK

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A new in-house sales agency called Exodus Media, representing a number of UK and international media owners has launched this week.

Bill Miller, Managing Director of Exodus Media Sales said, “Exodus is backed by one of the largest ethnic media agencies in the USA, Mediamorphosis. It�۪s exciting that Exodus already has three channels signed including B4U Music and B4U Movies, along with a news channel launching in August. We�۪re here to provide a credible ��value alternative�۪ for client channels and mainstream advertisers.”

The sales house will initially concentrate on specialist channels within News, Travel and General Entertainment for the ethnic sector.

At its start, it is focused on TV spot airtime, sponsorship and ad-funded programme sales for the UK and Europe markets. However, within its growing group of associate companies across USA, Canada and India. Exodus plans to quickly grow into a true international player.

Exodus will work closely with its digital arm in India, Manhattan Communications to deliver combined TV and Digital solutions for mainstream clients.

Exodus is available online here.

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