New community Asian radio licence for Walsall

Birmingham’s Walsall area will be welcoming a new Asian radio station later this year, we can confirm.

The station called ‘Ambur Radio’ will be managed by Priya Singh, who herself is a prominent media personality in the West Midlands area. Prior to setting up Ambur Radio, Singh worked at Radio XL from start and then followed that with the launch of her own digital station Apna Radio.

Ambur Radio’s description as provided to media regulator Ofcom is, “Ambur Radio will be a community station for Walsall. It will be focused on the Asian communities but it will also provide some programming for the whole community, including other minority ethnic groups.”

Priya confirmed to BizAsia.co.uk that Ambur Radio will be on-air within the “next four months”. It has been awarded a five-year licence to broadcast on FM (frequency to be confirmed) in Walsall – and a ten-mile radius outside the town.

A fortnight ago, BizAsia.co.uk also announced the launch of yet another community Asian station for the Punjabi audience – Raaj FM, which will broadcast in Birmingham for 28 days.