A new body has been created by the government in order to meet plans for a digital radio switchover currently set for 2015.
The current Digital Radio Development Bureau will be dismantled to make way for the Digital Radio Delivery Group.
The new organisation has advertised for a new chief executive whose main role would appear to be to drive Britain toward digital migration.
A source close to the decision making process told The Guardian, “We want someone to organise and manage the process and deliver on the digital radio targets. It is likely to be someone who has significant chief executive experience to date.”
Today’s announcement reflects the suggestions made in the Digital Britain report, which was published earlier this year. The reports said it would like to see all analogue national radio stations on digital platforms by 2015. If all goes to plan, at least half of all radio listening will be digitally two years before that.