New Asian channel on the way to Europe

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Chennai-based music channel Southern Spice Music (SS
Music) has set its eyes beyond the Southern market – and
it is not just within India! Buoyed by the superiority
it had been maintaining, ahead of music channels MTV and
Channel [V], in the South Indian market since a long
time, the channel is planning its global expansion,
apart from strengthening its presence in Mumbai, Delhi
and Kolkata during the third quarter of 2004.

SS Music president BD Ramesh Babu spoke to
IndianTelevision about the ambitious plans the company
had set forth. “Since we have reasonably achieved
certain milestones in content, connectivity and
commercial(s), our future initiative will be focused on
Marketing and Promotions. A sizeable budget has been
allocated in this direction, this financial year. Our
presence in Mumbai, Delhi and Calcutta will also be
increased within the third quarter of the year.” “We are
in the advanced stage of finalising our global
expansion plans. We are planning to distribute SS Music
in the US, Europe, Middle East and Singapore through
major DTH platforms in these territories. This will not
only increase the popularity of the channel but also
directly contribute to the bottom line of the revenue.”

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