Netflix unveils 2025 content lineup including heist thriller & Telugu debut
Netflix has unveiled its 2025 content slate for India, aiming to strengthen its presence in the country’s rapidly growing streaming market. Announced on Monday in Mumbai, the lineup includes six feature films, 14 series, and five unscripted titles, reflecting a more focused approach compared to previous years.
While Netflix had released as many as 40 original Indian titles in 2021, the 2025 slate emphasises quality over quantity, offering a mix of genres catering to a broad audience. With this strategic selection, Netflix continues its efforts to expand its footprint in India, delivering compelling content that resonates with viewers across the country.
Monika Shergill, Vice President, Content, Netflix India said: “Our 2025 slate promises a rich and varied lineup, from gripping dramas and thrilling heists to heartwarming rom-coms and adrenaline-pumping action. We are proud to deepen our partnerships with India’s top creative talent while introducing new voices, all aimed at delivering the diversity and quality of storytelling that defines Netflix.”
Netflix’s upcoming Indian content lineup features a diverse range of films, spanning romance, heist thrillers, drama, and comedy.
‘Aap Jaisa Koi’ is a romantic drama about two opposites who unexpectedly find love. Starring R. Madhavan and Fatima Sana Shaikh, the film is directed by Vivek Soni and produced by Karan Johar under Dharmatic Entertainment.
‘Jewel Thief’ – The Heist Begins follows a master thief hired by a powerful crime lord to steal the world’s most elusive diamond. Starring Saif Ali Khan, Jaideep Ahlawat, and Kunal Kapoor, it is directed by Kookie Gulati and Robbie Grewal, with Siddharth Anand producing.
‘Dhoom Dhaam’, releasing on Valentine’s Day (14 February), is a romantic adventure about a timid young man and a fearless wild child who find themselves on the run from thugs on their wedding night. Featuring Yami Gautam Dhar and Pratik Gandhi, the film is directed by Rishab Seth for Jio Studios and B62 Studios.
‘Nadaaniyan’ tells the story of a South Delhi socialite who hires a middle-class man to pose as her boyfriend. Marking the on-screen debut of Ibrahim Ali Khan (son of Saif Ali Khan) alongside Khushi Kapoor, the film is directed by Shauna Gautam and produced by Karan Johar’s Dharmatic Entertainment.
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‘Test is a Tamil’ drama set against the backdrop of a historic cricket match in Chennai. Starring R. Madhavan, Nayanthara, and Siddharth, the story follows three individuals from different walks of life whose paths collide in life-changing ways. Directed by S. Sashikanth, it is produced by YNOT Studios.
‘Toaster’ is a comedy where chaos ensues after a miser becomes obsessed with retrieving a toaster he gifted at a wedding. Featuring Rajkummar Rao, Sanya Malhotra, Archana Puran Singh, and Abhishek Banerjee, the film is directed by Vivek Das Chaudhary and produced by Patralekhaa for Kampa Film.
While ‘Dhoom Dhaam’ has been scheduled for 14th February, release dates for the other films are yet to be announced.
Among the 13 scripted series set for release in 2025, one of the most highly anticipated is ‘The Ba**ds of Bollywood’ (The Bads of Bollywood). Marking Aryan Khan’s directorial debut, the series is produced in collaboration with Shah Rukh Khan’s Red Chillies Entertainment. It follows an ambitious outsider and his friends as they navigate the world of Bollywood, blending sharp humor with high stakes and featuring notable cameos.
Other upcoming series include ‘The Royals’, a romantic comedy about an unexpected love story between an arrogant Indian prince and a determined startup CEO, and Mandala Murders, a mystery-thriller with supernatural elements from Yash Raj Films (YRF).
Netflix is also set to launch its first Telugu series, ‘Super – Subbu’, which follows a young teacher balancing friendship, love, and his role as an adult sex education officer in a remote village.
