Netflix to start running adverts during content?

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Streaming giant Netflix is said to be contemplating running video adverts during its content.

The tests, which have been performing over the past few weeks, has only impacted a select number of subscribers thusfar. The adverts have resulted in viewers complaining on social media.

In a statement, Netflix said, “At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch.”

“A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster,” Netflix’s statement continues.

“Since then, we have been experimenting even more with video based on personalized recommendations for shows and movies on the service or coming shortly, and continue to learn from our members.

“In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. It is important to note that a member is able to skip a video preview at anytime if they are not interested.”

Subscriber number could dwindle if adverts make it in the company’s final plans. According to a study by Hub, a quarter of 1,612 US TV viewers between the ages of 16-74 surveyed said that they would unsubscribe from Netflix if the streaming service added ads.

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