Netflix announces first major Bollywood project

Netflix has announced its first major Bollywood production, with the backing of former UTV Group CEO Ronnie Screwvala.

The film titled ‘Love Per Square Foot’ has been described as a quirky romantic comedy about a young couple, who enter a marriage of convenience to buy a flat in Mumbai. It will be produced exclusively for streaming on Netflix and is expected to premiere in early 2018.

Screwvala was cited in The Indian Wire saying, “How, where and when great stories are watched is changing every day. Our younger audiences choose their mediums. We love to disrupt and innovate in this space and this is a first of its kind for South Asia.”

It stars Vicky Kaushal and debutant actress, Angira Dhar. The supporting artists include Ratna Pathak, Supriya Pathak and Raghuvir Yadav.

A few months ago, Netflix announced its partnership with Red Chillies Entertainment to stream Shah Rukh Khan movies. It will also co-produce a spy thriller called ‘Bard Of Blood’.