NDTV to launch Imagine Showbiz in India

After the huge success of its general entertainment channel NDTV Imagine, the NDTV network is gearing to launch a full fledged showbiz service this week.

Imagine Showbiz, as the channel will be known, will be a joint venture between NDTV Imagine and . The channel will go on air in India this Friday (15th August).

The programming of Imagine Showbiz will showcase updates and coverage of the latest happenings and will present complete features and presentations on the people, the products and the business of Bollywood.

Harsh Rohatgi, EVP, Revenue Management and New Ventures, NDTV Imagine, said, ���We believe that if it is treated and presented in a meaningful and entertaining manner consistently, Bollywood-based content will definitely find appeal across audiences.�۝

Abhimanyu Singh and Premnath Rajagopalan of Cinestar Advertising said, “Imagine Showbiz will connect to audiences by providing them in-depth, unbiased, entertaining Bollywood content that goes beneath the skin of the industry and gives viewers a real insight into the world of Bollywood. It is a channel for the Hindi film lover. The pedigree of the NDTV brand and also the impact and awareness created by NDTV Imagine in such a short time, coupled with our experience in the entertainment business combines to create a unique and powerful partnership.”

There is currently no word on Imagine Showbiz launching in the UK.