NDTV lifestyle channel set for India launch

NDTV’s upcoming lifestyle channel, tentatively titled Goodtimes, launches in India on Friday 7th September.

According to Business Standard, the lifestyle channel will be followed by with the launch of Metro Nation – NDTV�۪s city-specific channel for Delhi and the national capital region.

Smeeta Chakrabarty, the CEO for NDTV�۪s lifestyle channel, would not confirm the brand name, but confirmed that the channels would be launched in the first fortnight of September.

“It is the first Indian lifestyle channel with world-class programming for the global, urban Indian. It�۪s a channel which answers all your questions from food to travel, leisure to gadgets, marriages to parenthood and wellness to parties,” she said.

NDTV�۪s Hindi general entertainment channel is expected to be launched in January, which has received huge support from Bollywood personalities such as Karan Johar (bought a stake in the channel earlier this year).

NDTV has already confirmed to BizAsia.co.uk that the lifestyle and entertainment channels will also launch in the UK when a platform becomes available.