NDTV’s upcoming lifestle channel Good Times has been confirmed to launch in India next Friday (7th September).
The channel is being targeted to viewers slanting to a younger and a much more mature audience. Commenting on the development, Smeeta Chakrabarti, chief executive officer, NDTV Lifestyle, says, “India is young and has money to spend on a variety of luxury and lifestyle aspects. NDTV Good Times will cater to the needs of these young people with a host of features such as fitness, parenthood, marriage, travel and leisure.”
The output of NDTV Good Times will primarily be in English with a Indian programming focus on various genres including food, late night chat shows, relationships, travelling, cooking, tech and gadget shows, Indian weddings, parenting, pet care, parties, health and wellness and fashion cars and motor bikes.
The channel claims to have at least 50-60 programmes per week to cater to the taste of its target audience.
NDTV in the past has said it is looking at platform availability to launch its upcoming channels in the UK, which explains the contemporary and cosmopolitan feel to Good Times.