India’s leading English news channel NDTV 24×7 has unveiled a new look reducing the amount of clutter on screen.
The change, which took place early last week sees a set of new graphics implemented. Speaking to Biz Asia, the channel’s production head Smeeta Chakrabarti said; “The challenge was to simplify and streamline the super system without losing any of the the information our viewers have become used to.”
A new ticker showing various news genres has also been added. Each genre is represented with a different colour, making it an easier experience for viewers.
“You will find that it’s all there: cricket scores, stock box, stock-scroll, weather, news updates, location, exclusive , breaking news, name supers, translations etc but all presented with a slimmer simpler look,” Smeeta added.
NDTV 24×7 can be viewed on Sky EPG 513.