NDTV 24×7 unveils new ‘clutter-free’ look


India’s leading English news channel NDTV 24×7 has unveiled a new look reducing the amount of clutter on screen.

The change, which took place early last week sees a set of new graphics implemented. Speaking to Biz Asia, the channel’s production head Smeeta Chakrabarti said; “The challenge was to simplify and streamline the super system without losing any of the the information our viewers have become used to.”

A new ticker showing various news genres has also been added. Each genre is represented with a different colour, making it an easier experience for viewers.

“You will find that it’s all there: cricket scores, stock box, stock-scroll, weather, news updates, location, exclusive , breaking news, name supers, translations etc but all presented with a slimmer simpler look,” Smeeta added.

NDTV 24×7 can be viewed on Sky EPG 513.

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