NDTV 24×7 was the most watched Indian news channel on India elections results day in the UK, according to exclusive data obtained by BizAsia.
Looking at the preliminary data supplied by Attentional, NDTV 24×7 was the leading Indian news channel in the UK during the following slots:
06:00 – 09:30
12:30 – 15:30
17:15 – 22:30
Overall, NDTV 24×7 averaged with an audience of 11,200 viewers between 06:00 – 00:00.
In second place was News18 India, which triumphed between 09:30 – 12:30 with an average of 17,400 viewers, compared to a measly 5,300 viewers during the same slot on NDTV 24×7. Overall, News18 India averaged with an audience of 7,400 viewers between 06:00 – 00:00.
In third was Aaj Tak was the leading news channel from India at 19:00 – 22:30 with an average 11,000 viewers and a further 7,100 viewers between 22:30 – 00:00. Aaj Tak overall was the most watched Indian news channel in the UK during the primetime slot. Overall, Aaj Tak averaged with an audience of 4,300 viewers between 06:00 – 00:00.
In fourth was ABP News, which led the ratings between 15:30 – 17:15 with an average 5,900 viewers. This was the only slot that ABP News took lead in. Overall, ABP News averaged with an audience of 3,600 viewers between 06:00 – 00:000.
Generally, the two English news broadcasters – NDTV 24×7 and News18 India, plus the English programming on Aaj Tak (Headlines Today) proved the biggest successes in the UK ratings.
Above data is an overnight rating supplied by Attentional and may change slightly after consolidated figures become available in seven days from BARB.