For the first time on a Indian news channel, English service NDTV 24×7 will air live football this week.

The Final of the 120th Durand Cup football will air on NDTV 24×7 on Wednesday 7th November at 11:00 (GMT). The Durand Cup is the oldest football tournament in India and the 3rd oldest football tournaments in the world, after the English FA-Cup and the Scottish FA-Cup. Since Independence Mohun Bagan (16) and East Bengal (16) have split 32 cup victories between them.

Of late, NDTV 24×7 has been experimenting with non-news programming including the launch of ‘Documentary 24×7’, which showcases award winning documentaries from around the world. Another new programme titled ‘Scholar’ has received a good response. This allows participants to win a scholarship to study abroad.