NDTV 24×7 set for rebrand to NDTV World in UK

NDTV 24×7 is gearing up for a rebrand to NDTV World in the UK.

BizAsiaLive.com has learned that the rebranding will officially take effect on Monday, 7th October. The channel’s Ofcom licence has already been updated to reflect the name change from NDTV 24×7 to NDTV World.

It remains unclear whether this rebrand is specific to the UK or if it will be rolled out globally. Additionally, there has been no confirmation on whether the channel’s on-air graphics will be updated to match the new branding.

BizAsiaLive.com reached out to NDTV for comment but had not received a response at the time of publishing this article.