NDTV has expanded its presence in Europe with the launch of its flagship 24-hour English news and infotainment channel NDTV 24×7 on GlobeCast�۪s WorldTV platform, making it the only English news channel from India to be available in the region. The channel launches as part of WorldTV�۪s bouquet of premium quality pay television channels which are now available across continental Europe.
Rahul Sood, NDTV�۪s Head of Distribution & Affiliate Sales, said, “With the channel having already established its presence in the UK on BSkyB, fulfilling the growing demand for a quality English news channel from India in continental Europe was our priority. Our alliance with WorldTV will now enable viewers across the region get live news and analysis from the subcontinent’s most popular 24hrs English news channel.”
With this, NDTV�۪s presence now extends to all the key markets in the world – the UK, US, Europe, Canada, across the Middle East, South Africa, Australia-New Zealand and neighboring South Asian countries.
Speaking on the tie-up, GlobeCast Asia CEO David Justin said “With the addition of NDTV 24X7 in our bouquet for World TV Europe, we will be in a position to provide our World TV subscribers premium quality news and current affairs programs from India in the English language. We look forward to working closely with NDTV and expanding our relationship in the near future.”