B4U Motion Pictures has appointed Naysar Shah as Vice President of Marketing and Distribution for the Film Division, at its UK head office.

Shah, who joined the company earlier this month brings with him 14+ years of rich and diverse experience in Film and Entertainment marketing. In his career, he has marketed over 120 films across Bollywood, Hollywood and regional repertoire. Prior to his role at B4U he was working with Viacom18 Motion Pictures as Director Marketing where he was an integral part of many successful international releases.

In addition, Shah has played a vital role in marketing campaigns for notable film projects like ‘Padmaavat’, ‘Toilet- Ek Prem Katha’, ‘Queen’, ‘Bhaag Milkha Bhaag’, ‘Mary Kom’, ‘Manjhi- The Mountain Man’, ‘Gangs of Waaseypur’, ‘Mission Impossible’ franchise, ‘Transformers’ franchise, ‘XXX- Return of Xander Cage’ to name a few. He has had successful stints with leading entertainment companies like Viacom18 Motion Pictures, Sony Music, Radio Mirchi and RMG Connect (a division of J. Walter Thompson)

In line with B4U’s growth plans, Shah will be instrumental in creating a strong marketing and distribution strategy for theatrical releases produced and acquired by B4U, with a focus on digital implementations. He will be responsible for building and maintaining relationships with producers and media houses to enhance B4U’s position in the film distribution and production market.

Sunil Shah, Head of Film Division (Global) states, “We are excited to welcome Naysar Shah on board. He will be a valuable asset to the team with his extensive experience, knowledge and relationships within the industry. B4U Motion pictures have been going from strength to strength over the years. Having marketed and distributed successful films across Bollywood, Pakistani, Tamil and Punjabi repertoire we have established ourselves as one of the leading brands in the film industry. We look forward to producing quality content and create effective distribution and marketing strategies that will seek to be a game changer for South Asian cinema internationally.”

Naysar Shah, Vice President – Marketing & Distribution states (Film Division), “I am thankful to Mr. Sunil Shah and the leadership team at B4U Network who have shown faith in my abilities and experience. We have witnessed a paradigm shift in the movies business in the last few years wherein a 360-degree marketing approach has become the order of the day. I look forward to working closely with Sunil Shah and the entire B4U team in taking the company’s vision forward.”