MTV Beats turns to movies to ramp up ratings in UK

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Popular music channel, MTV Beats has launched a movie strand to prop up its ratings in the UK.

As of this month, the channel has been broadcasting afternoon movies on Friday and Saturdays at 14:00.

Even though the channel has seen a rise in its viewership in the UK, MTV Beats lags behind market leader B4U Music and BritAsia TV.

Keep it with BizAsiaLive.com for more.

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