MTV Beats obtains UK licence from Ofcom

Bollywood music channel, MTV Beats is getting nearer to its UK launch after it was confirmed that it had obtained its UK licence from Ofcom.

MTV Beats, launched in India last year and has slowly been climbing up the ratings ladder. Its focus will be on Hindi music round the clock. Backed by the MTV brand, the new channel is expected to do well with youngsters who are synonymous with the ‘MTV’ culture.

MTV Beats will compete with market leader, B4U Music and new entrant, Sony Mix. Another rival, Brit Asia TV, caters for a different audience by targeting viewers fond of non-Hindi film music.

As revealed first on BizAsiaLive.com last week, MTV Beats has begun its descend in the UK with test transmissions. It is expected to launch in July on Sky.