Multi Screen Media is gearing up to launch its third general entertainment channel to complement flagship service, Sony Entertainment Television Asia and comedy service, Sony SAB.
The new channel, which will be known as Sony Pal will be skewed towards women, with shows backed by progressive storytelling highlighting the struggles and victories of women in today۪s world.
Best Media Info reports that Bollywood actress Juhi Chawla will be the face of the channel – playing some sort of an ambassador role. Creative Eye, Sphere Origin and Balaji Telefilms have already locked their new shows on the channel.
Sony Pal will launch in India on Monday 1st October.