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MSM officially christened Sony Pictures Networks

Sony Pictures Networks
Sony Pictures Networks

Multi Screen Media has officially been christened Sony Pictures Networks.

The rebrand follows the announcement, which was made last month. The change has been implemented to give the company a global identity to fit in with the Sony brand.

SPN India CEO NP Singh said, ���After 20 years of successfully experimenting with many firsts including redefining how cinema and cricket are viewed on Indian television, MSM has renamed itself as Sony Pictures Networks India. The new name reflects an integrated brand alignment as it allows us to leverage the strength of the Sony parentage. Naturally, we are guided by a new wave of optimism as we set forth on a journey of exploring new vistas of entertainment.�۝

���This is our six-fold path to serve the multitude of viewers whose hopes and expectations we are aiming to exceed. Our focus will remain on becoming the first choice in television and digital entertainment in the country,�۝ Singh added.

���The new identity will be our signature as we progressively evolve television and digital entertainment. Our channels in India represent an important part of the Sony Pictures Television�۪s global portfolio. As we celebrate bringing the best entertainment to viewers in India for 20 years, it is only fitting that these channels be branded as part of our Sony family. Like the Sony brand, which stands for innovation, creativity and delight, SPN will bring the same qualities to its viewers,�۝ he said.

SPN India CEO NP Singh talks about the rebrand