MSM India signs film deal with NBC Universal
Multi Screen Media India has signed a film deal with NBC Universal to broadcast a slew of blockbuster Hollywood movies in a multi-year agreement.
TelevisionPoint reports that the broadcaster’s English movies channel, Sony Pix will have access to Universal’s latest films including ��Fast & Furious 7�۪, ��Jurassic World�۪, ��Ted 2�۪, ��Pitch Perfect 2�۪ and Illumination Entertainment�۪s ��Minions�۪ as well as the first installment in the studio�۪s various blockbuster franchises such as ��Jurassic Park�۪, ��The Mummy�۪, ��The Fast & Furious�۪, ��The Hulk�۪ and ��Despicable Me�۪.
MSM CEO NP Singh, ���We are extremely pleased to announce this deal with NBCUniversal. We always strive to get top quality content for our viewers. With access to Universal�۪s movie titles, we have put ourselves in a position to get the best movies that Hollywood has to offer. I am confident that with this deal, viewer needs will be well-met and their enhanced movie experience will steadily increase viewer loyalty to Sony PIX ��� our English movie channel.�
MSM EVP and business head ��� Pix and AXN Saurabh Yagnik said, ���Sony PIX is on a strong growth path and our objective is to consistently operate in the top two slots of the category. We strive to keep our audience amazed with investment in the right content and continuously innovate to break clutter. We have been aggressively strengthening our library through the right investments and our existing long-term deals with Sony Pictures Entertainment, MGM and Lionsgate have been successful. Now, our association with NBCUniversal is another step in consolidating our leadership position.�
