MSM India rebrands to Sony Pictures Networks

Sony Pictures Entertainment has confirmed that it is rebranding Multi Screen Media to Sony Pictures Networks.

The company has a strong television portfolio of channels including Sony Entertainment Television Asia, Sony MAX, Sony MAX 2, Sony SAB, Sony Pix, Sony Mix, Sony Kix, Sony Aath and AXN. Sony Pictures Networks is a division of Sony Pictures Entertainment. The company celebrated recently celebrated 20 years of India operations.

Sony Pictures Television (SPT) president of Worldwide Networks Andy Kaplan said, ���Our channels in India represent an important part of Sony Pictures Television�۪s global portfolio and we are proud to be part of the fabric of the diverse Indian culture. As we celebrate bringing the best entertainment to viewers in India for 20 years, it�۪s only fitting that these networks be branded as part of our Sony family. Like the Sony brand, which stands for innovation, creativity and delight, SPN brings the same qualities to our viewers.�۝

SPN CEO NP Singh said, ���As MSM, we�۪ve served television audiences worldwide for the last 20 years, during which time we pioneered new formats, new shows and actually set the trends for television entertainment. We changed the dynamics of how cricket and cinema were viewed on Indian television and contoured a variety of genres in TV entertainment. So while ��Kaun Banega Crorepati�۪ and ��Dus Ka Dum�۪ created new waves in television gaming, and ��Boogie Woogie�۪ and ��Indian Idol�۪ brought the commoner�۪s talent on the telly, we were also the first ones to embrace the cultural fabric of India by providing SAB ��� an out-and-out family humour channel.�۝