London based marketing agency, MnM designed an innovative strategy with Colors in Brent to wish its viewers a happy Diwali, ahead of Modi�۪s visit in Wembley on Friday.
This type of branding is a first for any south-Asian brand in Brent. Colors lamppost banners can be seen on key streets, Ealing Road and Kingsbury Road. Additionally, Colors have taken a huge number of local Brent council buses, moving away from the normal red London bus campaigns.
Talking of the creative concepts, Nidhi Negandhi-Sharma, Director, MnM Consultancy Services, highlights, ���We are always under constant pressure from Colors to do something innovative, that has never been done before but reaches out to the target audience with minimal wastage, along with the fact that the messaging does not get diluted with other competition channels. This concept fitted perfectly in line with Colors target audience and we are proud to be the first south-Asian agency to execute this and during Diwali, in one of the highest populated Indian areas within the UK today.”
Saida Ladha, Filming and Advertising Team, Brent Council, further adds, ��ω�We are delighted to work with MnM Consultancy & Colors TV to deliver new lamppost banners on Ealing Road and Kingsbury Road for the festive season. The banners brighten up the area and give positive messages to all residents and visitors. It was our pleasure working with MnM to deliver this and other promotion in the London Borough of Brent. They are the first south-Asian agency to spot this opportunity in our borough and we look forward to continue our working relationship with them�.
It should be recalled that earlier on, through MnM, Colors have executed various innovative campaigns including, full bus backs, Taxi�۪s, bespoke Holi cards, all out of the norm campaigns.